The Warner Bros. Pictures Group brings together the Studio's motion picture production, marketing, and distribution operations into a single entity. With production and distribution being between 18 and 22 major films per year, Warner Bros. maximizes its interaction with its target audience. As a company, Warner Bros. has branded themselves successfully by going through many logo iterations and remaining consistent both in value and operations. The current logo, released in 2011, is a re-iteration of the logo created in 1998 that breaks into pieces; it is successful not only because of its association with the globally renowned company but also because of its interaction with both the film and the audience.
